When nature's wrath comes and breaks our
foundations, the real test of humanity is how quickly we become the pillars of
hope for each other. Today, in a country that is in a very critical situation,
Nepal has to deal with the unimaginable tragedy of the floods that have washed
away and yet is also being proven incredibly resilient.
The recent tragedy triggered by the roaring
Bhotekoshi has sadly given a new meaning to the magnitude and dimensions of
natural disasters in our beautiful country. The flooding of the northern border
was caused by persistent rainfall and dramatic glacial motion, and the flood
came faster than anybody could have expected.
In just a few hours, it drowned large expanses of
human settlements, swept away essential hydropower plants and utterly tore up
essential lifeline bridges between our communities.
The numbers are staggering, more than 900 people
have died and thousands more are still missing and tens of thousands are
displaced and are living in precarious health camps. Moreover, the crisis has
gone from rescue to survival right before their eyes, with their homes
destroyed.
More to this,
clean drinking water and safe sanitary facilities and basic health care
services is now a serious threat to the already vulnerable population, for whom
continued rehabilitation and support is needed.
Stepping Up When Nepal Needs Us Most
We feel that we
are truly serving our Nepalese communities at Softy Hygiene. The
heart-wrenching images of Rasuwa flooding and numerous families being split
apart in broad daylight was very distressing to see.
However, during
days of national mourning, grief should be immediately addressed with action.
We knew we had to be quick and decisive, as the financial resources needed for
helicopter rescues, medical camps and rehabilitation were immense.
Softy Hygiene
was in direct coordination with the Nepal government to assist in the large
scale relief efforts, which are ongoing, in the country, acting under our
corporate social responsibility (CSR) and our desire to contribute to the
country.
Furthermore, we
humbly approached the table to donate Rs. The Prime Minister's Disaster Relief
Fund received the donations of Rs. 21,11,111 in the presence of our
Finance Minister of Nepal, Swarnim Wagle, respectively.
Our goal is to
make sure that the state machinery will be funded to provide immediate
humanitarian relief for the stranded and displaced families who have lost
everything but hope, as is widely reported in almost all national media, such
as Makalu Khabar and Bizmandu.
Although this financial aid is not very lucrative, our motive during this severe crisis of economy and infrastructure in the flood-stricken areas is a commendable example of cooperation to restore faith in humanity.
Hygiene Beyond Borders: A Zero-Profit Pledge
A disaster can take away homes, but should never take away human
dignity. During this period of massive displacement, safe sanitation for
females, such as period products, is a critical health need.
Not just that, women and girls in the flood-hit areas are facing
unparalleled extreme hardships in temporary shelters without basic sanitary
supplies. So, we have rallied our resources to respond to the urgent need and
refreshed the disaster relief fund updates to help those who want to.
We are engaging with people who are coming to us with the intention of obtaining Softy sanitary pads from us in order to distribute tothe flood victims.
Similarly, we are making efforts to coordinate with the
benevolent persons, NGO, and corporates who would like to contribute SoftySanitary Pads to the flood affected peopleat an affordable cost without any
intention of making profit.
We're giving our sanitary pads at a zero-profit rate to maximise the impact of each and every donation. Also, we remove all commercial profit from us, and this means there is a greater supply of basic hygiene products delivered to the women and girls who are in dire need of them at this time.
Empowering Tomorrow’s Leaders: Our Collaboration with Students
of KUSOM
Although we work so hard on disaster relief, we also understand
that breaking the taboo on women's health is an ongoing process. Education
cannot wait.
Lately, we had the great chance to empower the spirited youths
from Kathmandu University School of Management (KUSOM).
Distributed sanitary pads to eight passionate student groups of
KUSOM. We have given dozens of sanitary pads each for 8 strong groups to them.
Their mission? Get these much-needed supplies to remote, rural
schools throughout Nepal, and deliver much-needed awareness sessions to female
students and teachers.
These young change makers are not only distributing pads, they
are starting important taboo breaking conversations about menstruation and the
very least discussed topic, menopause.
We are extremely proud to be their grassroot supporters to KUSOM students! Likewise, we have been working with some of the top student projects, and here are some of their details:
|
S.N |
Project Name |
Representative Name |
Phone Number |
Location |
Date of Departure |
Pads Required |
Email Address |
|
1 |
Project Pragyakri |
Prashamshya Man Karmacharya |
9748277966 |
Aiselukharka, Khotang |
Aug 22, 2026 |
60 pcs |
247050_prashamshya@kusom.edu.np |
|
2 |
Project Ekatva |
Barshana Budhathoki |
9820759797 |
Sahidbhumi RM Ward No.4, Dhankuta |
Aug 17, 2026 |
45 pcs |
budhathokibarshana@gmail.com |
|
3 |
Project Aabha |
Yashmin Joshi |
9808003610 |
Bhirkot-1, Dolakha |
Aug 19, 2026 |
32 pcs |
247047_yashmin@kusom.edu.np |
|
4 |
Project Ujyalo |
Sarvagya Shrestha |
9813567891 |
Melamchi, Sindhupalchok |
Aug 20, 2026 |
50 pcs |
247061_sarvagya@kusom.edu.np |
|
5 |
Project Sakshyam |
Kripesh Thapa |
9841234567 |
Barhabise, Sindhupalchok |
Aug 21, 2026 |
40 pcs |
247055_kripesh@kusom.edu.np |
|
6 |
Project Nari |
Aayusha Karki |
9801122334 |
Helambu, Sindhupalchok |
Aug 23, 2026 |
35 pcs |
247012_aayusha@kusom.edu.np |
|
7 |
Project Sathi |
Riwaj Pandey |
9849876543 |
Sunkoshi RM, Sindhuli |
Aug 24, 2026 |
55 pcs |
247045_riwaj@kusom.edu.np |
|
8 |
Project Paila |
Samikshya Gautam |
9860123456 |
Panchkhal, Kavrepalanchok |
Aug 25, 2026 |
45 pcs |
247038_samikshya@kusom.edu.np |
(Note: The table features
eight teams who are dedicated KUSOM student groups mobilized to various rural
districts, successfully carrying out the same vital distribution and awareness
campaigns.)
We look at how
much is still to be done and all of our heartbreaks for those lives that have
been ripped up by the flood waters. We remember those who lost their lives and
shed tears for them with a weeping nation.
To those who
have lost their loved ones of family, friends and the homes they had known, we
see your silent, long suffering.
We know there's
no money or any supplies that can ever replace a beating heart or can cleanse
the pain of that horrid day, but please remember you aren't walking through
this hard situation alone, we are with you!
Softy Hygiene
family are all feeling a deep sorrow with you and your beloved family, we are
holding you in our prayers and giving you our undying support till you are
strong enough to rebuild, heal and smile again.



